“The functions and aesthetics of the product are necessary.” Usual Project is a brand created by an industrial designer who is very persistent and passionate about the product. 

The goal is to create more valuable and practical products for the market, and to create more interesting products through rapid design.

Usual Project's products are inspired by the experience and observation of life. The brand magnifies the responsibility of designer for aesthetics and taste, challenges the stereotypes and presuppositions of the original design.  Usual project will publish new works from time to time with simple presentations and minimalist creative ideas.